Digital Signage/Branding
Widen the reach of your content. Broadcast event details and updates across the venue with our complimentary service. Display content (without audio) together or individually to screens through the Four Winds Interactive system.
Deliverables for digital signage should be submitted two weeks before your first contract day to avoid technical labor charges.
Your submission deadline can be found on the homepage of this guide.
14.1 How to Submit
For testing and reviewing, email 1) your event name in the subject line 2) graphics to accddigitalbiz@austintexas.gov.
Our team will send an email confirmation once your content has been scheduled or if we have additional questions.
Please note that sponsored advertisements are not permitted.
NOTE: All presentation materials must be submitted a minimum of two weeks in advance of your first contract day (see submission deadline date above). Late submissions will incur technical labor charges per our fee schedule ($150 per hour).
14.2 Outdoor Marquee
Located on Barton Springs Rd
Location
- Barton Springs Rd.
Preferred Formats
- .JPG (JPEG)
- .MP4 and .WMV (for video)
Resolution
- Minimum - 72 dpi. Maximum - 300 dpi
- Pixel Dimensions- 384 x 240 pixels
Animation
- Format preferred - .MP4
- Video (MP4, .WMV, digital files only, no DVDs)
- Maximum loop time of 8 - 10 seconds preferred
Basic Text Template (No graphics included)
- Event Name
- Event Date
- Event Time (if requested)
- Event Location (if requested)
- Items that cannot be publicized include: Quotes, Passages and/or Citations
Color Style
- Contrasting colors are more effective for legibility
Marquees Notes to Consider
- The LED exterior marquees have limited resolution capabilities, which are not suitable for every graphic display type.
- Keep in mind, the marquees are in sunlight and this can affect the legibility. White backgrounds are highly inadvisable.
- Highly detailed graphics with intricate shapes may lose shape/readability.
- Graphics must be submitted within exact pixel dimensions for each of the two (2) marquee dimension sizes.
- We cannot resize flattened (rasterized) graphics to fit without significant distortion and/or image loss.
How to Submit:
- Please email your content and include your event name in the subject line to accddigitalbiz@austintexas.gov.
- You may submit all content in a compressed file. Note: If submitting a compressed or zip file, please use 7-Zip or compressed files with .7z extension.
- If the total size of content exceeds 24MB, please submit a link to Dropbox, OneDrive or WeTransfer in the email to which content may downloaded.
Our team will send an email confirmation once your content has been reviewed, tested and scheduled, or if we have additional questions.
NOTE: All presentation materials must be submitted a minimum of two weeks in advance of your first contract day. Late submissions will incur technical labor charges per our fee schedule ($150 per hour).
14.3 Large Display Specifications
Programming Policy
It is the policy of the Austin Convention Center that these screens will not be dedicated to any single client for exclusive usage, as events for multiple clients may run simultaneously in-house. Screens will be used primarily for client content and wayfinding, to run concurrently with ACCD promotional programming such as amenities and catering services.
Overhead Signs Specifications
8 digital flat screens are located throughout the facility
Preferred Formats
- .JPG (JPEG)
- .MP4 and .WMV (for video)
Resolution
1920 x 1080 pixels
How to Submit:
- Please email your content and include your event name in the subject line to accddigitalbiz@austintexas.gov.
- You may submit all content in a compressed file. Note: If submitting a compressed or zip file, please use 7-Zip or compressed files with .7z extension.
- If the total size of content exceeds 24MB, please submit a link to Dropbox, OneDrive or WeTransfer in the email to which content may downloaded.
Our team will send an email confirmation once your content has been reviewed, tested and scheduled, or if we have additional questions.
NOTE: All presentation materials must be submitted a minimum of two weeks in advance of your first contract day. Late submissions will incur technical labor charges per our fee schedule ($150 per hour).
14.4 Meeting Room Sign Specifications
NOTE: All presentation materials must be submitted a minimum of two weeks in advance of your first contract day. Late submissions will incur technical labor charges per our fee schedule ($150 per hour).
Location
- 1 through 5 are located on Level 2 of the facility
Preferred Formats
- JPEG (for images)
Resolution
- 1080 x 1920 pixels
Template Available: Send digital signage correspondence and content via email (see How to Submit below), below is the background template used for meeting rooms.
How to Submit:
- Watch this step-by-step video to help you fill out the schedule template.
- Download the Meeting Room Schedule Template
- In the Meeting Room Schedule Template enter meeting room schedule contents using the two rows of example data as a guide.
- When submitting multiple digital images for meeting rooms, use the following naming convention example: ` EventName_EventDate_StartTime_EndTime_MR-NumberLetter.JPG`
- For testing and revieiwng, email 1) your event name in the subject line 2) the template 3) images (in JPEG format) to accddigitalbiz@austintexas.gov.
- Our team will send an email confirmation once your content has been scheduled or if we have additional questions.
14.5 Video Best Practices
- Our team will send an email confirmation once your content has been scheduled or if we have additional questions.
- Use Adobe Media Encoder for compression of all videos
- Format should be h.264 with .mp4 extension
- H.264 codec has a size constraint of 4096 pixels wide and high
- Consolidating multiple movie files of shorter duration into a single movie file is highly recommended. This is far less taxing on the build and ensures successful long-term performance.
- Use frame rate of 30 frames per second; even if content is 24 fps, use 3:2 pulldown process to bring frame rate playback to 30fps
- Frame repetition using 3:2 pulldown is less noticeable with 1080p videos
- Use Variable bitrate (VBR); target and max bitrates between 10 and 20 mbps
- Do not exceed 40 mbps
- File sizes vary, recommended to keep under 1GB
- 4K should run at a refresh rate of 60Hz or above
- No live data or text overlaying 4K
For additional questions, please email: accddigitalbiz@austintexas.gov and include your event name in the subject line.